Since June 11, 2018, hystreet.com GmbH has published the results of pedestrian frequency measurements in the 1-a retail locations in Germany online on its website hystreet.com. In initially 15 cities, passers-by are counted in 26 retail locations and the results are available for all interested parties in a beta version free of charge, for viewing and downloading. The measurement is carried out with laser scanners which, according to the manufacturer's specifications, have a counting accuracy of 99%. The measurement is permanent and counts the pedestrians in both directions.
"The number of passers-by is an important indicator of the attractiveness of a retail location," says Nico Schröder, CEO of hystreet.com GmbH. "It shows the retailer the sales potential and allows him to calculate the levy rate. It also helps with urban and traffic planning and supports trade research," Schröder continued. "With this offer, hystreet.com sets facts against assumptions and measurements against opinions," says Schröder. "All interested parties are invited to work with the data. We are very interested in the users' experiences."
hystreet.com aims to further expand this service and, for example, add further functionalities. Within a short time about 50 laser scanners will be installed for pedestrian traffic counts, more are planned.
hystreet.com GmbH is a wholly owned subsidiary of AC+X Strategic Investments GmbH, Cologne, founded in turn by Aachener Grundvermögen Kapitalverwaltungsgesellschaft mbH, Cologne to support digital applications that enhance urbanity, attractiveness and the quality of stay in city centres. Aachener Grundvermögen is a capital management company that provides 17 investment funds (open-end real estate fund) with a EUR 7 billion fund volume. The investment focus is on inner-city retail properties in Germany and its neighbouring countries as well as residential and social properties.
Nico Schröder CEO hystreet.com GmbH Oppenheimstraße 9 50668 Köln +49 221 77204-251 nico.schroeder( at )hystreet.com
Julian C. Aengenvoort CEO hystreet.com GmbH Oppenheimstraße 9 50668 Köln +49 221 77204-252 julian.aengenvoort( at )hystreet.com
Immobilien-Zeitung - Lie about frequency "There is no evidence of a decline in the number of passers-by."